Mediawriting [electronic resource] : print, broadcast, and public relations / 2nd ed

상세정보

자료유형	단행본
서명/저자사항	Mediawriting [electronic resource]: print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
개인저자	Whitaker, Wayne R., 1940-. Ramsey, Janet E.  Smith, Ronald D., 1948-.
판사항	2nd ed.
발행사항	Mahwah, N.J.: L. Erlbaum Associates, 2004.
형태사항	1 online resource (xxii, 424 p.) : ill.
기타형태 저록	Print version: Whitaker, Wayne R., 1940- Mediawriting. 2nd ed. Mahwah, N.J. : L. Erlbaum Associates, 2004 0805846883
ISBN	1410610675 (electronic bk.) 9781410610676 (electronic bk.)
서지주기	Includes bibliographical references and indexes.
내용주기	Communication theory and news values -- Ethical and legal issues in media writing -- Research in communication -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing in organizational media -- Public relations writing in the news media -- Public relations writing in promotional media.
요약	Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.
일반주제명	Mass media --Authorship. LANGUAGE ARTS & DISCIPLINES --Rhetoric. REFERENCE --Writing Skills. LANGUAGE ARTS & DISCIPLINES --Composition & Creative Writing.
분류기호(DDC)	808.066302
언어	영어
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