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020 ▼a 1410610675 (electronic bk.)
020 ▼a 9781410610676 (electronic bk.)
035 ▼a (OCoLC)56325564
040 ▼a N$T ▼b eng ▼c N$T ▼d OCLCQ ▼d YDXCP ▼d OCLCG ▼d OCLCQ ▼d MERUC ▼d 224010
050 4 ▼a P96.A83 ▼b .W5 2004eb
072 7 ▼a LAN ▼x 015000 ▼2 bisacsh
072 7 ▼a REF ▼x 026000 ▼2 bisacsh
072 7 ▼a LAN ▼x 005000 ▼2 bisacsh
08204 ▼a 808/.066302 ▼2 22
090 ▼a 808.066302
1001 ▼a Whitaker, Wayne R., ▼d 1940-.
24510 ▼a Mediawriting ▼h [electronic resource]: ▼b print, broadcast, and public relations / ▼c W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
250 ▼a 2nd ed.
260 ▼a Mahwah, N.J.: ▼b L. Erlbaum Associates, ▼c 2004.
300 ▼a 1 online resource (xxii, 424 p.) : ▼b ill.
504 ▼a Includes bibliographical references and indexes.
5050 ▼a Communication theory and news values -- Ethical and legal issues in media writing -- Research in communication -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing in organizational media -- Public relations writing in the news media -- Public relations writing in promotional media.
520 ▼a Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.
650 0 ▼a Mass media ▼x Authorship.
650 7 ▼a LANGUAGE ARTS & DISCIPLINES ▼x Rhetoric. ▼2 bisacsh
650 7 ▼a REFERENCE ▼x Writing Skills. ▼2 bisacsh
650 7 ▼a LANGUAGE ARTS & DISCIPLINES ▼x Composition & Creative Writing. ▼2 bisacsh
655 4 ▼a Electronic books.
7001 ▼a Ramsey, Janet E.
7001 ▼a Smith, Ronald D., ▼d 1948-.
77608 ▼i Print version: ▼a Whitaker, Wayne R., 1940- ▼t Mediawriting. ▼b 2nd ed. ▼d Mahwah, N.J. : L. Erlbaum Associates, 2004 ▼z 0805846883 ▼w (DLC) 2004002462 ▼w (OCoLC)54501042
85640 ▼3 EBSCOhost ▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=112900