The influencer industry [electronic resource] : the quest for authenticity on social media

상세정보

자료유형	단행본
서명/저자사항	The influencer industry [electronic resource]: the quest for authenticity on social media / Emily Hund.
개인저자	Hund, Emily, author.
발행사항	Princeton: Princeton University Press, [2023]
형태사항	1 online resource (xiii, 218 pages) : illustrations
ISBN	0691234078 9780691234076
서지주기	Includes bibliographical references (pages 179-209) and index.
내용주기	Groundwork -- Setting the terms for a transactional industry -- Making influence efficient -- Revealing and repositioning the machinations of influence -- The industry becomes boundaryless -- The cost of being real.
요약	"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity."--
해제	Provided by publisher.
일반주제명	Social media --Economic aspects. Internet marketing. Internet personalities. Influence (Psychology) Social media --Authorship. Authenticity (Philosophy) in mass media. Communication in marketing. Authenticité (Philosophie) dans les médias. Marketing sur Internet. Influence (Psychologie) Communication en marketing. SOCIAL SCIENCE / Media Studies Internet marketing Influence (Psychology) Communication in marketing Authenticity (Philosophy) in mass media Internet personalities Social media --Authorship
비통제주제어	Absolute value.Activation.Afterhyperpolarization.Anonymity.Association of National Advertisers.Beauty.Big business.Blog.Business ethics.Business guru.Capacitor.Cations, Divalent.Chlorine.Circular orbit.Commodification.Common knowledge.Community leader.Company.Conformational change.Conjunction (astronomy).Constant term.Cyberspace.Dark matter.Dedoose.Direct marketing.Economic power.Electronic circuit.Elementary particle.Email.Employment.Estimation.Eva Chen.Facebook.Finance.Freelancers Union.Gmax.Google News.Hair care.Harvard Business School.Immigration.Industry.Influencer marketing.Information source.Insider.Instagram.InterViews.Jet Ski.Kamala Harris.Klout.Likert scale.Marketing plan.Marketing.Medium theory.Membrane potential.Mobile media.Nernst equation.New product development.Numerical analysis.Oppression.Optimism.Paul Lazarsfeld.Pension.Personality.Perversion.Pew Research Center.Phase lag (rotorcraft).Physical chemistry.Plus-size model.Politician.Precarity.Promoter (entertainment).Proprietary software.Public interest.Publicity stunt.Qualitative research.Quid Pro Quo.Raw material.Receptionist.Revenue model.Résumé.SAG-AFTRA.Self-brand.Sextus Empiricus.Shit.Social actions.Solar mass.Sponsor (commercial).Terminology.Three-body problem.Tidal force.Trade association.Trajectory.Transducer.Trove.Twitter.Understanding.Volt.Voltage divider.Voltage source.Webcam.
분류기호(DDC)	302.23/1
언어	영어
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