Black Culture, Inc [electronic resource] : how ethnic community support pays for corporate America

상세정보

자료유형	단행본
서명/저자사항	Black Culture, Inc. [electronic resource]: how ethnic community support pays for corporate America / Patricia A. Banks.
개인저자	Banks, Patricia Ann, author.
발행사항	Stanford, California: Stanford University Press, 2022.
형태사항	1 online resource.
총서사항	Culture and economic life
ISBN	1503631257 9781503631250
서지주기	Includes bibliographical references and index.
내용주기	Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AFROPUNKWESEEYOU -- Branding diversity.
요약	"A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc. Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of black cultural initiatives affords these companies something called "diversity capital," an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary"--
해제	Provided by publisher.
주제명(지명)	United States. --fast
일반주제명	Art patronage --United States. African American arts --Finance. Ethnic arts --United States --Finance. Corporate sponsorship --United States. Corporations --Public relations --United States. Social responsibility of business --United States. Art patronage. Corporate sponsorship. Corporations --Public relations. Social responsibility of business.
분류기호(DDC)	700.8996073
언어	영어
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