The making of the American creative class [electronic resource] : New York's culture workers and twentieth-century consumer capitalism

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자료유형	단행본
서명/저자사항	The making of the American creative class: [electronic resource]: New York's culture workers and twentieth-century consumer capitalism / Shannan Clark.
개인저자	Clark, Shannan, author.
발행사항	New York, NY: Oxford University Press, [2021]
형태사항	1 online resource : illustrations
ISBN	9780190941451 0190941456 0199912645 9780199912643
서지주기	Includes bibliographical references and index.
내용주기	White-collar work, the culture industries, and the origins of the creative class -- The emergence of white-collar unionism in New York's culture industries -- Challenging the culture of consumer capitalism -- Designing radicalism: the popular front, modernist aesthetics, and the problem of patronage -- New York's white-collar unions during the second world war and reconversion -- The cold war in New York's culture industries -- Creativity and consumerism in the affluent society -- The cultural deindustrialization of New York.
요약	"During most of the twentieth century, the production of America's consumer culture was centralized in New York to an extent unparalleled in the history of the modern United States. Within a few square miles were the headquarters of networks like NBC and CBS, the editorial offices of book and magazine publishers, major newspapers, and advertising and design agencies. Every day tens of thousands of writers, editors, artists, performers, technicians, secretaries, and other white-collar workers made advertisements, produced media content, and enhanced the appearance of goods in order to boost sales. While this center of creativity has often been portrayed as a smoothly running machine, within these offices many white-collar workers challenged the managers and executives who directed their labor. This book examines these workers and New York's culture industries throughout the twentieth century. As manufacturers and retailers competed to attract consumers' attention, their advertising expenditures financed the growth of enterprises engaged in the production of culture. With the shock of the Great Depression, employees in these firms organized unions to improve their working conditions, launched alternative media and cultural endeavors supported by public, labor, or cooperative patronage, and fought in other ways to expand their creative autonomy. As blacklisting and attacks on unions undermined these efforts after the Second World War, workers in advertising, design, publishing, and broadcasting found themselves constrained in their ability to respond to economic dislocations and to combat discrimination on the basis of gender and race in these fields of cultural production"--
해제	Provided by publisher.
주제명(지명)	New York (State) --New York. --fast
일반주제명	Labor unions --New York (State) --New York --History --20th century. Cultural industries --New York (State) --New York --History --20th century. Cultural industries. Labor unions.
분류기호(DDC)	331.8836097471
언어	영어
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