The power of experiments [electronic resource] : decision making in a data-driven world

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자료유형	단행본
서명/저자사항	The power of experiments [electronic resource]: decision making in a data-driven world / Michael Luca and Max H. Bazerman.
개인저자	Luca, Michael, author. Bazerman, Max H., author.
발행사항	Cambridge, Massachusetts: The MIT Press, 2020,c2020
형태사항	1 online resource (xiv, 211 p.)
ISBN	9780262358255 0262358255 9780262358262 0262358263
내용주기	Intro -- Contents -- Preface -- Acknowledgments -- Dedication -- Part I: Breaking Out of the Lab -- 1: The Power of Experiments -- A Quick Aside: The Anatomy of an Experiment -- The Book of Daniel -- Fifteen Centuries Later -- 2: The Rise of Experiments in Psychology and Economics -- A Brief History of Experimental Psychology -- Experimental and Behavioral Economics -- Economics Meets Psychology -- Behavioral Economics Emerges as a Field -- The Rise of Field Experiments -- 3: The Rise of Behavioral Experiments in Policymaking -- Nudging -- The Nuance behind Behavioral Insights The Link between Experiments and Nudging -- Back to the Nudge Unit -- Part II: Experiments in the Tech Sector -- 4: From the Behavioral Insights Team to Booking.com -- Five Key Barriers to Experimentation -- The Case of Google -- Experimental Infrastructure at Booking.com -- The Returns on Experimentation -- 5: #AirbnbWhileBlack -- The New Yorker Updates Its Cartoon -- Airbnb's Moral Wiggle Room -- #AirbnbWhileBlack -- Airbnb Makes Design Changes -- Satisfied with the Changes? -- The Broader Value of Experiments -- 6: eBay's 50 Million Advertising Mistake Why Correlations are Misleading: Evidence from eBay -- The eBay Ads Experiment -- The Return to Yelp Ads -- 7: Deep Discounts at Alibaba -- From Data to Decisions -- 8: Shrouded Fees at StubHub -- To Shroud Fees or Not to Shroud? -- The Results -- From Data to Decisions -- 9: Market-Level Experiments at Uber -- How Uber Experiments (and Why It's Challenging): The Case of Uber Express Pool -- 10: The Facebook Blues -- The Debbie Downer Effect -- Mad, Not Sad -- Toward Greater Transparency -- Broader Lessons from Tech Experiments -- Part III: Experimenting for the Social Good 11: Behavioral Experiments for the Social Good -- The Diffusion of Behavioral Insight Units -- Transforming Advice on Getting Out the Vote -- 12: Healthy, Wealthy, and Wise -- Wise -- Wealthy -- ... and Healthy -- 13: The Behavior Change for Good Project -- Katy and Angela -- Ambitious Goals -- From Dream to Reality -- Nudging to Improve Health -- The BCFG Launch -- 14: The Ethics of Experimentation -- Experimentation When Incentives Are Not Aligned -- Experiment Aversion -- The Moral Imperative to Experiment -- 15: A Final Case for Experiments and Some Concluding Lessons
요약	How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.
일반주제명	Economics --Psychological aspects. Experimental economics. Decision making. Psychology. BUSINESS & ECONOMICS / Consumer Behavior. Decision making. Economics --Psychological aspects. Experimental economics. Psychology. Electronic books.
분류기호(DDC)	330.019
언어	영어
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