Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business 4th ed., Completely updated and expanded ed

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자료유형	단행본
서명/저자사항	Guerrilla marketing: easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
개인저자	Levinson, Jay Conrad.  Levinson, Jeannie.  Levinson, Amy.
판사항	4th ed., Completely updated and expanded ed.
발행사항	Boston: Houghton Mifflin, 2007.
형태사항	xii, 368 p. ; 23 cm.
ISBN	9780618785919 : 0618785914
서지주기	Includes bibliographical references (p. [343]-356) and index.
내용주기	The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
일반주제명	Marketing. Small business --Management. Advertising.
분류기호(DDC)	658.8
언어	영어