Translation and communication in the promotion of business tourism [electronic resource] : emerging research and opportunities

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자료유형	e-Book
서명/저자사항	Translation and communication in the promotion of business tourism: [electronic resource]: emerging research and opportunities / by Elena Alcalde Penalver and Alexandra Santamaria Urbieta.
개인저자	Alcalde Penalver, Elena, 1988- author. Santamaria Urbieta, Alexandra, 1985- author.
단체저자명	IGI Global,publisher.
발행사항	Hershey, PA: Business Science Reference, an imprint of IGI Global, [2020].
형태사항	1 online resource (16 PDFs (186 pages)).
ISBN	1799801438 9781799801436
기타표준부호	10.4018/978-1-7998-0142-9doi
서지주기	Includes bibliographical references and index.
내용주기	Chapter 1. Business tourism: an overview -- Chapter 2. Tourist texts and discourse -- Chapter 3. Business tourism texts: classification proposal -- Chapter 4. Communication in business tourism: part one -- Chapter 5. Communication in business tourism: part two -- Chapter 6. Strategies of transference to translate promotional guides from the business tourist sector -- Chapter 7. Paratexts in the translation of tourism texts: adaptation of online peripheral content -- Chapter 8. Practical cases.
요약	""This book examines the importance of communication and translation in different languages for the successful development of business tourism. It also explores some useful language-related resources to facilitate business tourism communication"--Provided by publisher"--
해제	Provided by publisher.
일반주제명	Business travel. Culture and tourism. Intercultural communication.
분류기호(DDC)	418.03338
언어	영어
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