Handbook of research on new media applications in public relations and advertising [electronic resource]

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자료유형	e-Book
서명/저자사항	Handbook of research on new media applications in public relations and advertising [electronic resource] / Elif Esiyok, [editor].
개인저자	Esiyok, Elif, 1985- editor.
발행사항	Hershey, PA: IGI Global, [2021].
형태사항	1 online resource (xxvi, 572 pages) : illustrations (chiefly color).
총서사항	Advances in multimedia and interactive technologies (AMIT) book series
기타형태 저록	Print version: Handbook of research on new media applications in public relations and advertising Hershey PA : Information Science Reference, [2020] 9781799832010
ISBN	9781799832034 1799832031 9781799832041 179983204X
서지주기	Includes bibliographical references and index.
내용주기	Digital storytelling and public relations : digital storytelling and public relations : an analysis through case studies / Beris Artan O?zoran -- Variables that affect avoidance of online behavioral advertising / Fatma Yasa -- Working with new media on strategic corporate social responsibility campaigns : new media & corporate social responsibility / Sevilay Ulas -- Migration to cyberspaces in Ready Player One / Mikail Boz -- The role of augmented reality on public relations and advertising : augmented reality & public relations & advertising / Sevilay Ulas -- Mocking birds 'tweeting' : the use of humor in political sharings and posts on social media / Emrah Ayaslioglu, Mustafa Aydin -- Postmodern discourse in digital advertising : a study on "Deneysel Bankacilik" advertising series / Mehmet Yakin -- Use of new media applications in corporate social responsibility : Vodafone "#BuMamaBenden" case study / Eda Turanci, Nefise Sirzad -- Postmodern discourse in digital advertising : a study on "Deneysel Bankacilik" advertising series / Mehmet Yakin -- Political consumerism and social networking usage : a case study / Ozlen Ozgen, Veysel Karani Sukuroglu, Basak Akar -- Political marketing and new media election campaigning : the application of North Cyprus 2018 general elections / Dilan Ciftci -- Making foreign policy through Twitter : an analysis of Trump's tweets on Iran / Duygu Dersan Orhan -- Impacts of economic and institutional dynamics on new media applications penetration : sample country analysis / Hande Emin Benli -- Political consumerism and internet/social networking usage : a case study / Elif Esiyok -- Strict liability of family leader's rule versus internet safety regulations for contentrelated risks created by minors via new media applications : the case of Turkey / Erman Benli -- Two-way interaction feature of social media tools : Twitter example / Ilgar Seyidov -- Digital literacy in the world of digital natives / Cicek Coskun -- Corporate social responsibility in the digital age / Anitha Acharya -- Digital transformation in public relations : horizons and frontiers / Safak Etike.
요약	As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertis.
일반주제명	Internet in public relations --Social aspects --Case studies. Digital storytelling --Social aspects --Case studies. Internet advertising --Social aspects --Case studies.
분류기호(DDC)	659.0285
언어	영어
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