The dark side of nudges [electronic resource]

상세정보

자료유형	e-Book
서명/저자사항	The dark side of nudges [electronic resource] / Maria Alejandra Madi.
개인저자	Madi, Maria Alejan, author.
발행사항	Abingdon: Routledge, 2020.
형태사항	1 online resource.
총서사항	Routledge frontiers of political economy
ISBN	9780429441578 0429441576 9780429806445 0429806442 9780429806452 0429806450 9780429806469 0429806469
서지주기	Includes bibliographical references and index.
요약	The concept of "nudging" has hit news headlines in recent years following the implementation of nudge policies in many parts of the world, the establishment of behavioural policy units in some countries, and the award of the Nobel Prize in Economics to the behavioural economist Richard Thaler in 2017. However, questions remain about whether nudging is an optimal approach to policy-making. This book presents a critical approach to the study of nudging to highlight the foundations, rationale and effects of current policy-making trends in the neoliberal age of behavioural economics. In this provocative book, the author presents a re-examination of the methodological foundations of behavioural economics and its consequences for addressing the deep social and economic policy challenges of our times. It is argued that, although the concept of nudge proposed by Richard Thaler and Cass Sunstein rejects the theorization of economic behaviour under models of strict rationality, nudge policies focus on methodological individualism in economic thinking and economic policy. The complexity of social and economic policy problems of the twenty-first century calls for a revision of our conceptual outlooks, and to increase recognition of the failure of methodological individualism in economics to address the unprecedented social, political, and environmental challenges of globalization. Offering a new take on the epistemological assumptions underlying behaviourally-informed policies, this book will prompt the general public to consider new ideas about the darker side of behavioural economics.
일반주제명	Economics --Psychological aspects. Economic policy --History. BUSINESS & ECONOMICS / Economics / General. BUSINESS & ECONOMICS / Reference. BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Economic History
분류기호(DDC)	330.019
언어	영어
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