Fad-free strategy [electronic resource] : rigorous methods to help executives make strategic choices confidently

상세정보

자료유형	e-Book
서명/저자사항	Fad-free strategy [electronic resource]: rigorous methods to help executives make strategic choices confidently / Daniel Deneffe and Herman Vantrappen.
개인저자	Deneffe, Daniel, 1961- author. Vantrappen, Herman, 1960- author.
발행사항	Abingdon, Oxon ; New York, NY: Routledge, 2020.
형태사항	1 online resource.
기타형태 저록	Print version: Deneffe, Daniel, 1961- Fad-free strategy Abingdon, Oxon ; New York, NY : Routledge, 2020. 9780367243562
ISBN	0429281986 9781000300826 100030082X 9781000228946 1000228940 9781000264883 1000264882 9780429281983
서지주기	Includes bibliographical references and index.
내용주기	The promises of a categorically different book on real-world business strategy -- Grand strategy as a lead-in to operational strategy -- The foundations of operational strategy -- Operationalizing a new market entry strategy -- Operationalizing a defense strategy against a new entrant -- Operationalizing a strategy when having zero competitive advantage -- The real-world way forward.
요약	"Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: How to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one's position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad-Free Strategy is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive"--
해제	Provided by publisher.
일반주제명	Strategic planning. Business planning. Decision making. BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Economics / General BUSINESS & ECONOMICS / General Business planning. Decision making. Strategic planning.
분류기호(DDC)	658.4092
언어	영어
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