자료유형 | 단행본 |
---|---|
서명/저자사항 | Web systems design and online consumer behavior [electronic resource] / Yuan Gao, [editor]. |
개인저자 | Gao, Yuan, 1967-. |
발행사항 | Hershey PA: Idea Group Pub., c2005. |
형태사항 | 1 online resource (xi, 330 p.) : ill. |
기타형태 저록 | Print version: Web systems design and online consumer behavior. Hershey PA : Idea Group Pub., c2005 1591403278 1591403286 |
ISBN | 1591403294 (electronic bk.) 9781591403296 (electronic bk.) |
서지주기 | Includes bibliographical references and index. |
내용주기 | e-search : a conceptual framework of online consumer behavior / Kuan-Pin Chiang, Ruby Roy Dholakia, Stu Westin -- Information search on the Internet : a causal model / Byung-Kwan Lee, Wei-Na Lee -- Two models of online patronage : why do consumers shop on the Internet? / Yue Pan, George Zinkhan -- How consumers think about 'interactive' aspects of web advertising / Jang-Sun Hwang, Sally J. McMillan -- Consumer complaint behavior in the online environment / Ji-Young Hong, Wei-Na Lee -- Web site quality and usability in e-commerce / Mei Cao, Qingyu Zhang -- Objective and perceived complexity and their impacts on Internet communication / Qimei Chen -- Personalization systems and their deployment as web site interface design decisions / Nanda Kumar -- Extrinsic plus intrinsic human factors influencing the web usage / Manuel Jesu?s Sa?nchez-Franco -- Converting browsers to buyers : key considerations in designing business-to-consumer web sites / C. Ranganathan, Elizabeth E. Grandon -- User satisfaction with web portals : an empirical study / Li Xiao, Subhasish Dasgupta -- Web design and e-commerce / Xiaoni Zhang, Margaret Myers -- Shopping agent web sites : a comparative shopping environment / Ming Wang -- Product catalog and shopping cart effective design / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- Customer trust in online commerce / Marios Koufaris -- Turning web surfers into loyal customers : cognitive lock-in through interface design and web site usability / Manlio Del Giudice -- Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- Web systems design, litigation, and online consumer behavior / Cherie Ann Sherman -- Affording cultural and social presence in e-marketing / Robert Pennington. |
일반주제명 | Web sites --Design. Consumer behavior. BUSINESS & ECONOMICS --E-Commerce --Auctions & Small Business. BUSINESS & ECONOMICS --Marketing --Telemarketing. BUSINESS & ECONOMICS --Mail Order. COMPUTERS --Electronic Commerce. BUSINESS & ECONOMICS --E-Commerce --Internet Marketing. |
분류기호(DDC) | 381.142 |
언어 | 영어 |
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No. | 등록번호 | 청구기호 | 소장처 | 밀집번호 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | E173753 | EB 381.142 | 중앙도서관[본관]/E-Book/ | 대출가능 |