자료유형 | 단행본 |
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서명/저자사항 | Flying off course [electronic resource]: airline economics and marketing / Rigas Doganis. |
개인저자 | Doganis, Rigas. |
판사항 | 4th ed. |
발행사항 | London ; New York: Routledge, 2010. |
형태사항 | 1 online resource (xvi, 336 p.) : ill. |
기타형태 저록 | Print version: Doganis, Rigas. Flying off course. 4th ed. London ; New York : Routledge, 2010 9780415447362 |
ISBN | 9780203863992 (electronic bk.) 0203863992 (electronic bk.) |
기타표준부호 | 9786612576171 |
서지주기 | Includes bibliographical references (p. 329-332) and index. |
내용주기 | Characteristics and trends in airline operations -- Traditional bilateralism : the impact of economic regulation -- Liberalisation : open markets, open skies and bayond -- The structure of airline costs -- Determinants of airline costs -- The low-cost model -- The economics of passenger charters -- Airline marketing : the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The economics of air freight -- Future prospects : un unstable industry? -- Appendix : Freedoms of the air. |
일반주제명 | Aeronautics, Commercial. Aeronautics, Commercial --Marketing. Airlines. Airlines --Marketing. TRANSPORTATION --Aviation --Commercial. TECHNOLOGY & ENGINEERING --Aeronautics & Astronautics. |
분류기호(DDC) | 387.71 |
언어 | 영어 |
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