자료유형 | 단행본 |
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서명/저자사항 | Cambridge Marketing Handbook [electronic resource]: Digital / Steve Bax, Karl Meyer, and Neil Wilkins. |
개인저자 | Bax, Steve. Meyer, Karl. Wilkins, Neil. |
발행사항 | London: Kogan Page, 2013. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Nicklin, Terry. Cambridge Marketing Handbook. Kogan Page 2013 1306154014 |
ISBN | 9780749470647 (electronic bk.) 074947064X (electronic bk.) 1306154014 (electronic bk.) 9781306154017 (electronic bk.) |
서지주기 | Includes bibliographical references and index. |
내용주기 | Chapter 1. Core concepts -- chapter 2. Websites and SEO -- chapter 3. Digital communications -- chapter 4. Social media -- chapter 5. Mobile -- chapter 6. Digital marketing campaigns -- chapter 7. Measuring digital marketing -- chapter 8. Legislation. |
요약 | This handbook introduces the key tools available for digital marketing and how to create and implement a digital campaign. Among the channels and tools covered are websites, email, online PR, social media, mobile apps, and online advertising. |
일반주제명 | Internet marketing. Marketing --Management. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. |
분류기호(DDC) | 658.872 |
언어 | 영어 |
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1 | E158865 | EB 658.872 | 중앙도서관[본관]/E-Book/ | 대출가능 |