New mythologies in design and culture [electronic resource] : reading signs and symbols in the visual landscape

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자료유형	e-Book
서명/저자사항	New mythologies in design and culture: [electronic resource]: reading signs and symbols in the visual landscape / by Rebecca Houze.
개인저자	Houze, Rebecca, author.
발행사항	New York: Bloomsbury Academic, 2016.
형태사항	1 online resource.
기타형태 저록	Print version: Houze, Rebecca, author. New mythologies in design and culture 9780857855213
ISBN	9781472518491 1472518497
서지주기	Includes bibliographical references and index.
내용주기	Machine generated contents note: -- Acknowledgements -- List of Figures -- Introduction -- 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. One State Two State, Red State Blue State -- 7. DS -- 8. Sports and Leisure -- 9. The Grid -- Conclusion -- Index.
요약	"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--
해제	Provided by publisher.
주제명(지명)	United States. --fast
일반주제명	Communication in design --United States. Design --Social aspects --United States. Signs and symbols --United States. DESIGN --History & Criticism. DESIGN --Product. Communication in design. Design --Social aspects. Signs and symbols. ART / Folk & Outsider Art CRAFTS & HOBBIES / Folkcrafts
분류기호(DDC)	745.40973
언어	영어
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