Designing future-oriented airline businesses [electronic resource]

상세정보

자료유형	단행본
서명/저자사항	Designing future-oriented airline businesses [electronic resource] / Nawal K. Taneja.
개인저자	Taneja, Nawal K.
발행사항	Burlington, VT: Ashgate, 2014.
형태사항	1 online resource.
기타형태 저록	Print version: Taneja, Nawal K. Designing future-oriented airline businesses 1472442962
ISBN	9781472442970 1472442970 1322086125 9781322086125
내용주기	1. Rethinking the Airline Business: Where Do We Stand? -- Business Model Transformation Spectrum -- Value Derived from Innovation -- Rethinking Airline Revenue Streams -- Book Outline -- Takeaways -- Notes -- 2. Recalibrating Passenger Value Requirements -- Customer Needs -- Reported Wants versus Actual Buying Behavior -- Getting Back to the Basics -- Resetting Expectations -- Segmentation -- Determining Willingness to Pay -- Takeaways -- Notes -- 3. Positioning on the Customization Spectrum -- A Historical Perspective -- Current Landscape -- Customization Spectrum -- Insights from Other Industries -- Takeaways -- Notes -- 4. Progressing to Become Genuine Retailers -- Retailing -- Products -- Pricing -- Distribution -- Evolution to Retailing -- A Best Practice Example -- Disney -- Takeaways -- Notes -- 5. Building Stronger Brands -- Brand Messages -- Branded Fares and Branded Products/Services -- Multiple Brands: Subsidiaries, Alliances, Mergers & Acquisitions -- Branding Challenges and Opportunities -- Branding Insights from Other Businesses -- Takeaways -- Notes -- 6. Addressing the Role of Loyalty -- Some Background -- Current Landscape -- Leveraging Data -- Rethinking Segmentation -- Beyond Traditional Incentives -- Takeaways -- Notes -- 7. Driving the Business Through Technology -- Technologies Driving the Business -- Organizational Structure -- Takeaways -- Notes -- 8. Preparing for Tomorrow -- Consumers -- Competitors -- Collaborators -- Leadership -- Driving Transformative Technology -- Takeaways -- Notes -- 9. Attaining Market Leadership: Thought Leadership Pieces -- ALDI: CRM by Simplicity / Dieter Brandes -- Hertz Reinvents Car Rental for a Customer-Centric World / David Trimm -- The Influence of Megatrends on the Airline Industry and its Customers / Jonathan Kletzel -- Maintaining Competitive Advantage in the Face of Changing Competitive Dynamics / Vaughan Chandler -- Airline Retailing Research Summary / Stan Boyer.
요약	"Designing Future-Oriented Airline Businesses is the eighth Ashgate book by Nawal K. Taneja to address the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage"--Provided by publisher.
일반주제명	Airlines --Management. TRANSPORTATION --Aviation --Commercial. Airlines --Management.
분류기호(DDC)	387.7
언어	영어
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