Tap [electronic resource] : unlocking the mobile economy

상세정보

자료유형	단행본
서명/저자사항	Tap: unlocking the mobile economy [electronic resource] / Anindya Ghose.
개인저자	Ghose, Anindya, author.
발행사항	Cambridge, Massachusetts ; London, England: The MIT Press, [2017].
형태사항	1 online resource (ix, 230 pages) : illustrations.
기타형태 저록	Print version: Ghose, Anindya. Tap. Cambridge, Massachusetts ; London, England : The MIT Press, [2017] 9780262036276
ISBN	9780262340427 0262340429
서지주기	Includes bibliographical references and index.
내용주기	I. Human behavior and the mobile phone journey so far -- Mobile phones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- II. The forces shaping the mobile economy -- Context : what's going on? -- Location : why geography matters -- Time : it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving Wanamaker's riddle -- III. Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index.
일반주제명	Mobile commerce. Cell phone advertising. Consumer behavior. World Wide Web --Security measures. Cell phone advertising. Consumer behavior. Mobile commerce. World Wide Web --Security measures. BUSINESS & ECONOMICS / Commerce BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General
분류기호(DDC)	381.142
언어	영어
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