How to win an argument [electronic resource] : an ancient guide to the art of persuasion

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자료유형	단행본
서명/저자사항	How to win an argument [electronic resource]: an ancient guide to the art of persuasion / Marcus Tullius Cicero ; selected, edited, and translated by James M. May.
개인저자	Cicero, Marcus Tullius, author. May, James M., editor, translator.
발행사항	Princeton ; Oxford: Princeton University Press, 2016.
형태사항	1 online resource (xxi, 263 pages).
기타형태 저록	Print version: Cicero, Marcus Tullius. How to win an argument. Princeton ; Oxford : Princeton University Press, 2016 9780691164335
ISBN	9781400883356 1400883350
기타표준부호	10.1515/9781400883356doi
서지주기	Includes bibliographical references.
내용주기	Cicero's life: a brief sketch -- How to win an argument -- The origins of eloquent and persuasive speech -- The parts of rhetoric or the activities of the orator -- The value of imitating good models of speaking -- The value of writing to prepare for effective speaking -- The requirements and education of the ideal speaker -- Latin texts.
요약	All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing--including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum. [This book] addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people--in other words, all of us. -- Inside jacket flap.
주제명(개인명)	Cicero, Marcus Tullius. Cicero, Marcus Tullius.fast -- CicéronRhétorique. -- ram
일반주제명	Rhetoric, Ancient. Persuasion (Rhetoric) Persuasion (Rhetoric) Rhetoric, Ancient. LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing LANGUAGE ARTS & DISCIPLINES / Rhetoric REFERENCE / Writing Skills
분류기호(DDC)	808
언어	In English.
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