Global business today 8th ed

상세정보

자료유형	단행본
서명/저자사항	Global business today / Charles W. L. Hill.
개인저자	Hill, Charles W. L.
판사항	8th ed.
발행사항	New York: McGraw-Hill Irwin, c2014.
형태사항	xxviii, 543p. : ill. ; 28 cm.
ISBN	9780078112621 (alk. paper) : 0078112621 (alk. paper)
서지주기	Includes bibliographical references and index.
내용주기	Introduction and overview -- Globalization -- Country differences -- National differences in political economy -- Political economy and economic development -- Differences in culture -- Ethics in international business -- Cross-border trade and investment -- International trade theory -- The political economy of international trade -- Foreign director investment -- Regional economic integration -- Global money system -- The foreign exchange market -- The international monetary system -- The strategy and structure of international business -- The strategy of international business -- Entering foreign markets -- Exporting, importing, and countertrade -- Global production, outsourcing, and logistics -- Global marketing and r&d -- Global human resource management.
일반주제명	International business enterprises --Management. International trade. Investments, Foreign. Capital market.
분류기호(DDC)	658.049
언어	영어