자료유형 | 단행본 |
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서명/저자사항 | Edison in the boardroom revisited : how leading companies realize value from their intellectual property/ Suzanne S. Harrison, Patrick H. Sullivan. |
개인저자 | Harrison, Suzanne S. Sullivan, Patrick H. Davis, Julie L. |
판사항 | 2nd ed. |
발행사항 | Hoboken, NJ: Wiley, c2012. |
형태사항 | xiv, 255 p.: ill.; 24 cm. |
ISBN | 9781118004531 (hardback): |
일반주기 |
Prev. ed. entered under: Davis, Julie L.
|
서지주기 | Includes bibliographical references and index. |
요약 | "A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"-- |
해제 | Provided by publisher. |
일반주제명 | Corporations -- Valuation. Intellectual capital. Research, Industrial -- Economic aspects. Technological innovations -- Economic aspects. |
분류기호(DDC) | 658.4038 |
언어 | 영어 |
보존/밀집/기증 자료 신청 분관대출 서가부재도서 무인예약대출 배달서비스 소장위치출력
No. | 등록번호 | 청구기호 | 소장처 | 밀집번호 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | 1174805 | 658.4038 H32ew2 | 중앙도서관[본관]/4자료실(4층)/ | 대출가능 |