자료유형 | 단행본 |
---|---|
서명/저자사항 | Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention/ Lisa K. Gundry, Jill R. Kickul. |
개인저자 | Gundry, Lisa K., 1958-. Kickul, Jill R. |
발행사항 | Thousand Oaks, Calif.: Sage Publications, c2007. |
형태사항 | xix, 401 p.: ill.; 26 cm. |
ISBN | 1412916569 (cloth : alk. paper): |
서지주기 | Includes bibliographical references and index. |
내용주기 | Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure. |
일반주제명 | Strategic planning. Entrepreneurship. Small business -- Management. |
분류기호(DDC) | 658.421 |
언어 | 영어 |
보존/밀집/기증 자료 신청 분관대출 서가부재도서 무인예약대출 배달서비스 소장위치출력
No. | 등록번호 | 청구기호 | 소장처 | 밀집번호 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
---|---|---|---|---|---|---|---|---|---|
1 | 923767 | 658.421 G97es | 중앙도서관[본관]/4자료실(4층)/ | 대출가능 |