자료유형 | 단행본 |
---|---|
서명/저자사항 | Think like your customer [electronic resource] : a winning strategy to maximize sales by understanding how and why your customers buy/ Bill Stinnett. |
개인저자 | Stinnett, Bill. |
단체저자명 | NetLibrary, Inc. |
발행사항 | New York: McGraw-Hill, c2005. |
형태사항 | xxiv, 261 p.: ill.; 23 cm. |
ISBN | 0071460128 (electronic bk.) |
내용주기 | Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process. |
복제주기 | Electronic reproduction. Boulder, Colo. : NetLibrary, 2005. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. |
일반주제명 | Consumer behavior. Selling. Customer relations. Customer loyalty. |
언어 | 영어 |
바로가기 |
: An electronic book accessible through the World Wide Web; click for information |