Artificial intelligence, strategic communicators and activism [electronic resource]

상세정보

자료유형	단행본
서명/저자사항	Artificial intelligence, strategic communicators and activism [electronic resource] / Lukasz Swiatek, Marina Vujnovic, Chris Galloway and Dean Kruckeberg.
개인저자	Swiatek, Lukasz, author. Vujnovic, Marina, 1975- author. Galloway, Chris, author. Kruckeberg, Dean, author.
발행사항	Abingdon, Oxon ; New York, NY: Routledge, 2024.
형태사항	1 online resource (vi, 67 pages).
총서사항	Global public relations insights
ISBN	9781000990690 1000990699 9781003324027 1003324029 1000990702 9781000990706
기타표준부호	10.4324/9781003324027doi
일반주기	"Routledge Focus" -- from cover.
서지주기	Includes bibliographical references and index.
요약	"In a world which is increasingly wary of artificial intelligence, this book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships. AI promotes inequality, fake news and environmental damage. This book argues that strategic communicators are uniquely placed to counter these AI-driven ethical dilemmas, by building their skills in human relationships and relationship-building, and their ability to craft and to deliver messages effectively. By discussing the different approaches that professionals can take across the spectrum of practice in relation to the challenges of AI, the book offers multiple perspectives that will help to build knowledge in diverse settings, and develop practice especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges of AI"--
해제	Provided by publisher.
일반주제명	Communication in organizations. Strategic planning. Artificial intelligence --Moral and ethical aspects. Communication dans les organisations. Planification stratégique. Intelligence artificielle --Aspect moral. BUSINESS & ECONOMICS / Public Relations LANGUAGE ARTS & DISCIPLINES / Communication Artificial intelligence --Moral and ethical aspects Communication in organizations Strategic planning
분류기호(DDC)	658.45
언어	영어
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