Sentient strategy : how to create market-dominating strategies in turbulent economies

상세정보

자료유형	단행본
서명/저자사항	Sentient strategy: how to create market-dominating strategies in turbulent economies / Alan Weiss.
개인저자	Weiss, Alan, 1946- author.
형태사항	1 online resource (114 pages) : illustrations (black and white).
기타형태 저록	Print version: Weiss, Alan, 1946- Sentient strategy. New York : Productivity Press, 2023 9781032412634
ISBN	9781003357988 1003357989 9781000850581 1000850587 1000850595 9781000850598
기타표준부호	10.4324/9781003357988doi
소장본주기	Added to collection customer.56279.3
요약	No pre-pandemic strategy is effective anymore. None. Not for organizations large or small, for-profit or non-profit, domestic or global. Claims of a "return to normal" or "the new normal" are ridiculous. What we're facing is really a "new reality," and that reality is the need for agile strategic decisions and pragmatic views of the future. That means that strategy formulation can be reduced to a few days and the view of the future can only be 12-18 months. This is the antithesis of Peter Drucker's approach to strategy, but his highly effective approach was developed at GM three quarters of a century ago. It's time to move on. Alan Weiss has developed an original and completely new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. More than two dozen firms are using this approach. Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths, weaknesses, opportunities, threats) approaches are currently equivalent to riding down the freeway on a horse. We must drop the hubris that has led us to believe we can see years ahead and anticipate what's coming. No one predicted the Internet No one predicted the latest pandemic. It's time to turn volatility and disruption on their heads and use them as offensive weapons in the marketplace instead of trying to protect ourselves from them. Imagine a strategy that an organization can formulate in just a day or so, revisit easily and frequently, and design a series of shorter-term, viable futures. "Sentient" means "perceptive" and "self-aware." It doesn't mean "one size fits all" from a cookie-cutter firm's approach to strategy. Alan Weiss equips the reader to consider using this approach independently. These are new times--a new reality, a "no normal"--hence, it's ridiculous to use old approaches to strategy. There's a clear reason why Sears didn't morph into Amazon and why Hertz surrendered its number one spot to Enterprise.
일반주제명	Strategic planning. Planification stratégique. BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Decision-Making & Problem Solving Strategic planning
언어	영어
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