Media management and artificial intelligence [electronic resource] : understanding media business models in the digital age

상세정보

자료유형	단행본
서명/저자사항	Media management and artificial intelligence [electronic resource]: understanding media business models in the digital age / Alex Connock.
개인저자	Connock, Alex, author.
발행사항	Abingdon, Oxon ; New York, NY: Routledge, 2023.
형태사항	1 online resource
ISBN	9781003213611 1003213618 9781000779226 100077922X 9781000779233 1000779238
기타표준부호	10.4324/9781003213611doi
서지주기	Includes bibliographical references and index.
내용주기	Media management & artificial intelligence -- Media business models -- Overview of AI -- Games -- Social networks -- Streamers -- Broadcasters -- Digital publishers -- Scripted -- Entertainment -- Factual -- Marketing content -- Creators -- Music -- Podcasters -- Esports -- The metaverse -- Future of the media business.
요약	"This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was 'asked' about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. 'Principles' maps business models and the key tools of AI. 'Platforms' covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. 'Producers' covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, 'Pioneers' covers emerging sectors of Podcasters, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, US, UK, Denmark and China - around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst key learning points and chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management - or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor's Manual with further exercises and case studies"--
해제	Provided by publisher.
일반주제명	Mass media --Management --Data processing. Artificial intelligence --Industrial applications. Artificial intelligence --Industrial applications. BUSINESS & ECONOMICS / Industries / Media & Communications Industries BUSINESS & ECONOMICS / Strategic Planning
분류기호(DDC)	302.23068
언어	영어
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